Ciro della Ragione, owner of Joe's Pizza, is originally from Monte di Procida, a small municipality in the Province of Naples in the Italian region of Campania.  It is located about 15 km west of Naples, facing the island of Procida. Monte di Procida includes the small island of San Martino. 

Ciro opened Joe's Pizza in 2001, bringing the taste of Italy to Salem County.